AVS Debuts Social Media “Culture Mapping” Visualization with scenarioDNA at SXSW Conference

Planning matrix created from Twitter data to help brand managers and marketing strategists better understand consumer behavior, sentiment and sensibilities

Data visualization software from Advanced Visual Systems (OTC Pink: AVSC) has been selected by scenarioDNA, a New York City-based consumer insights firm, to create a multi-dimensional view of social media data that has been processed to reveal the emergence of small networks of like-minded consumers. These interactive “culture maps” enable product manufacturers, retailers and advertisers to better understand shifting consumer attitudes and develop real-time strategies that address marketplace needs.

See full press release here.